Hello, Coral Swimwear just turned FOUR!
We are thrilled to share this milestone with you, as we wouldn't have come this far without your support. Four years have come and gone, but our mission remains the same: more than providing you with stylish swimsuits that give you comfort and coverage, our goal is still in sharing our message on femininity and authenticity with you!
With that, we'd like to share this brief and enlightening interview with our founders, Pat and Margaux. Feel free to ask more in the comments section or share your thoughts!Happy anniversary! :) Congratulations on four years of growing the Coral brand! How do you think has the brand evolved from when it started in 2015?
PAT: Thank you so much!
We cannot believe it has been four years because when we started we did not think we would be doing it this long. Our first collection only had 30 pieces and we did not even know if we could sell all 30 pieces. Today it never fails to amaze us both that we now produce collections by the thousands, that we have our own office and staff, and that our products reach other countries!
Beyond growing the business, however, we know we’ve also both grown and matured as women. Through the years, it has only become clearer that the business doesn’t just exist to make money, but to spread the message that inspires what we do.
How would you define modesty? How can it be lived out today?
PAT: Growing up, modesty used to be about covering up and following rules. Today, it has evolved into a way for me to embrace my dignity and self-worth, as well as encourage others to do the same through what I wear.
How to live this out today? Growing in this virtue is really a journey… so I think it would help to be constantly discerning of how we present ourselves. When we get dressed for the day, we can ask ourselves questions like, “what would I like to draw attention to? Will I feel comfortable and confident, no matter who I meet, where I go, how I sit?”
MARGAUX: Modesty for me is knowing your inner beauty, dignity and worth—and expressing that in how you dress and act. I believe that modesty can also be fun, stylish, and current, and it’s my goal to create swimwear and clothes that can be a mix of all these elements.
Coral Swimwear was created back in 2015 due to a lack of stylish one-piece swimsuits available in the market. With more one-piece styles emerging today, what do you think sets apart Coral designs from other brands?
PAT: While we think it is great that one-piece swimwear is back on trend, we are also aware that just because a style falls under this category this doesn’t mean it is modest. Again, we go back to asking the question… “what do we draw attention to?” and when we design our swimsuits, we want to focus on a woman’s inner beauty--her personality, character, positive traits, more than her body parts. So we are careful about necklines, and providing full bottom coverage.
MARGAUX: I think our message will always be the heart of our business, and what sets us apart. Our goal is not just to follow trends. Trends come and go. Our goal is to always be able to provide comfort and coverage, to know who our customers really are, and what they need. Not compromising our values for the sake of fashion trends.
Are one-piece swimsuits are now a trend?
MARGAUX: Yes, one-pieces are definitely back. There’s something about a one-piece that is classy and sophisticated. I think more women also want to still look stylish without feeling so exposed at the beach.
With Coral being a very woman-centric brand, where does Coral stand in the message of women empowerment and feminism today?
PAT: This question is loaded, and requires a long discussion but I’ll try my best to summarize what I think for this interview. In the past, I got my ideas on feminism from the media and popular culture which presented empowerment as doing whatever I wanted, whenever I wanted, however I wanted, with whomever I wanted.
And that applied to many aspects of my life, even how I dressed. I naturally rebelled against the rules that were given to me by my conservative school… because I bought into the popular phrase “my body, my choice!”
What I wish we had been taught instead is the freedom that comes with understanding my dignity and worth as a woman. Expressing this through fashion has changed me on the inside as much as the outside. I’ve embraced my identity as a woman, a mother, and most importantly as a daughter of God, which has made my life only more beautiful and meaningful. It hasn’t taken anything away, but given me a life better than I could have never imagined.
What advice can you give women who like dressing up as a way to express themselves?
MARGAUX: Fashion is definitely an outlet for many of us, and a fun way of expressing who we are. Be creative in your fashion choices. Don’t be afraid to try new things, but also, don’t be afraid to go against current trends Our values should always be at the core of everything we do, and that applies to how we dress as well.
For Margaux: How do you marry designing swimsuits that are comfortable and provides enough coverage while making sure that these are stylish? How do your designs respond to trends?
MARGAUX: I make sure I am aware of the current trends—especially colors, cuts, and prints. But I look at those trends in the perspective of our customers. What is actually wearable? What would Coral girls like? Which ones can I align with our message and which ones can I not? I choose specific trends that I think can be applied, tweak them, and put certain elements into the design. So hopefully, what comes out are styles that are current and fashionable, but still wearable by our Coral girls.
For Pat: How do you balance your sales and marketing targets while making sure to still send out the message and promote the modesty movement? How do you avoid getting carried away with all the noise and other distractions that can drown out the messaging of the brand?
PAT: Awesome question! In the beginning, Margaux and I were afraid to even use the word modesty when promoting our brand. We hid behind terms like body positivity, and the mom-bod, which are still applicable to our brand today, but not exactly the key messages. But through the years, we’ve found that authenticity (which means living out our values, which we should continuously discern through life) has been incredibly fruitful and beneficial even in business. It is difficult to put your heart in what you don’t believe in even if it sells. It is fake and insincere and I think the community can sense that, too. We know we can’t please everybody and that’s okay!
What is your message to the Coral community? :)
PAT: Don’t be afraid to be do things differently. Embrace who you are as a woman and what you were called to do and be :)
MARGAUX: Learn new things, create new things, and continue to grow everyday.
What are YOUR thoughts? Any additional questions or comments you’d like to share? We’d love to hear from you in the comments section!
Here is a gift from us to YOU! Our anniversary month’s wallpaper features a message to remind you of your inner light, beauty, and strength everyday.
And perhaps what made her beautiful was not her appearance or what she achieved, but in her love and in her courage, and her audacity to believe: no matter the darkness around her, light ran wild within her and that was the way she came alive, and it showed up in everything.
—Morgan Harper Nichols
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